Africa Tourism Private Sector Alliance
ATPSA
Roadshows
The marketplace for connecting intra-Africa travel sellers and buyers.
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01 / The roadshows
One continent.
More meaningful connections.
The Africa Tourism Private Sector Alliance, in collaboration with Africa Tourism Partners, invites members and stakeholders to participate in ATPSA Roadshows across East, West and Southern Africa in 2026/2027.
Designed for accommodation owners, travel agencies, tour operators and other tourism businesses, the roadshows unlock sales and business-development opportunities through direct, relevant introductions.
The network
Partners & sponsors
02 / Opportunities
A route to new business.
The roadshows create tangible opportunities for African tourism businesses to engage with relevant stakeholders in key African and international markets.
In the room
Each roadshow creates a direct route to new African and international business by putting relevant buyers, suppliers and tourism partners in the same room. Face-to-face conversations make introductions more useful, more personal and more likely to lead somewhere.
Participants build product knowledge, sharpen their market visibility and find clearer ways to access and enter priority markets. The format is designed to turn good conversations into practical opportunities for sales and long-term growth.
Dedicated B2B sessions also create space for honest feedback and market intelligence, helping businesses align with the people and partnerships that can strengthen their position across Africa.
Focused meetings connect people, products and markets.
03 / Exhibitors
Why participate?
Build and strengthen tourism and trade partnerships across Africa; expand intra-African tourism; and position Africa as a leading global tourism growth frontier.
Who should exhibit?
- Airlines and transport services
- Hotels, game lodges and guest houses
- Bed and breakfasts and short-term rentals
- Conference venues, centres and convention centres
- Tour operators and travel agencies
- Destinations and tourism boards
Roadshow format
Built for productive time together.
- Speed marketing and dedicated B2B sessions
- Afternoon sessions, 2:00pm–6:00pm
- Bespoke destination and product presentations
- High-level destination insights
04 / Buyers
Meet the people who move travel.
Buyer attendance is free of charge. Travel and accommodation are the buyer’s responsibility. Admission is subject to screening and acceptance; only qualified buyers are invited to attend.
Who will be invited?
- Incentive travel companies and corporate incentive planners
- Professional conference and event organisers
- African travel agencies and travel buyers
- Relevant transport, service and tourism-industry stakeholders
05 / Tanzania roadshow
Zanzibar to Arusha.
Tanzania Roadshow: Zanzibar, 27 September 2026; Arusha, 30 September 2026.
The programme combines roadshow events with a Zanzibar tour and an optional Arusha safari experience.
- Day 1Arrival in Zanzibar
- Day 2Roadshow event
- Day 3Full-day tour of Zanzibar
- Day 4Transfer from Zanzibar to Arusha
- Day 5Roadshow event
- Day 6Optional safari tour in Arusha
- Day 7End of tour
06 / Markets
West Africa and beyond.
Nigeria and Ghana roadshows are proposed for 2027. Dates are to be confirmed.
Nigeria & Ghana roadshow 2027 / proposed
- Day 1Lagos
- Day 2Lagos; afternoon departure to Abuja
- Day 3Abuja; Accra
- Day 4Cape Coast
- Day 5Day at leisure
- Day 6Accra, Ghana
- Day 7Individual sales calls/meetings or departure
Other 2027 markets / TBC
- Kenya
- Namibia
- Botswana
- South Africa
07 / Participation
Clear terms. Serious value.
Participation is structured for businesses ready to meet the market. Accommodation group rates at roadshow venue hotels and other recommended hotels will be provided.
Tanzania pricing
USD 750per company, per cityUSD 500 for one city
USD 1,000 for two cities
Package includes
- One table and four chairs
- Permission to display up to one pull-up banner behind the table
- Meals as per the programme
Package excludes
- International and domestic airfares and airport transfers
- Accommodation during the roadshows
- Personal expenses
Catalogue advertising
Extend your visibility.
- Roadshows list
- USD 700
- Full page
- USD 1,200
- Half page
- USD 400
- Quarter page
- USD 200
- Additional person
- USD 50
08 / Registration information
What we need from you.
Use the form below to register your interest. The organiser will follow up with the appropriate details and, for exhibitors, invoice information.
International exhibitor registration
Please provide your company and registration details, country, contact information, preferred roadshow city and the buyers or partners you wish to meet.
Local buyer registration
Please provide your company and association details, country, contact information and preferred roadshow city. Buyer participation is subject to screening and acceptance.
09 / Register interest
Be part of the conversation.
ATPSA Roadshows 2026/2027